Trust in consumer-to-consumer electronic commerce
نویسندگان
چکیده
We developed a model of consumer-to-consumer (C2C) e-commerce trust and tested it. We expected that two influences: internal (natural propensity to trust [NPT] and perception of web site quality [PWSQ]) and external (other’s trust of buyers/sellers [OTBS] and third party recognition [TPR]) would affect an individual’s trust in C2C e-commerce. However contrary to studies of other types of e-commerce, support was only found for PWSQ and TPR; we therefore discussed possible reasons for this contradiction. Suggestions are made of ways to help ecommerce site developers provide a trustworthy atmosphere and identify trustworthy consumers. # 2008 Elsevier B.V. All rights reserved.
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ورودعنوان ژورنال:
- Information & Management
دوره 45 شماره
صفحات -
تاریخ انتشار 2008